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August 7, 2013

Egosurfing is a term that means ‘to Google yourself’. There is probably a name for looking for yourself on Google Street View, but I haven’t learned that one yet. Self-Googling can be ego driven (much like blogging) but it has other purposes. It is a way to see your Search Engine Optimization (SEO), an important concept in internet marketing. If you want your website to reach the largest possible audience, you want to show up as close as possible to the top of a Google search. We’re not marketing our site, but there have been times that folks have forgotten our web address and I’ve suggested that they Google us. I’ve never tried it, though. For yucks, I typed- Big Ass Building-into the search bar.

We're in the first position!

We’re in the first position!

Then I looked at the other results. We’re in some interesting company.

One of our favorite products, Big Ass Fans, probably has the same issue. The Big Ass Fan company sponsored a AIA St. Louis Chapter meeting at our place a while back. They handed out ball caps with their name on it. I wore mine on a Lowes run and noticed the odder than usual looks I was getting. I realized that folks weren’t thinking that I was celebrating well-designed air circulation. They thought I was advertising my appreciation for large posteriors. When I wear ball caps to Lowes, it is usually because I’m in the middle of a particularly messy project and I wish to remain incognito. That hat has been retired from my messy project wardrobe.

So, if you lose our address, try Google. Don’t worry about mistakenly hitting the Image search button. There are actually mostly photos of buildings.

5 Comments leave one →
  1. August 9, 2013 3:12 pm

    Are you planning to install a Big Ass Fan?

  2. Sue permalink*
    August 8, 2013 8:01 am

    We have red and green hats- which color would you like?

  3. Susan permalink
    August 8, 2013 7:05 am

    Love this! (and Mike would love a hat, too, if you can get any more 🙂 think Christmas gift?)

  4. rick peterson permalink
    August 8, 2013 6:13 am

    Great post. Do you have any extra Big Ass Fan hat’s ?

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